Partha Hukai

Product Designer II atBigBasket

I'm a product designer working across commerce, gaming and fintech. Right now I lead discovery and product surfaces at BigBasket; before that I designed player experiences at Electronic Arts (EA) and built fintech products at Axis Bank and BlackBuck. I care about design systems, cognitive ergonomics and the small details that move a metric.

Work7 case studies Thoughts@perrthah Tools13 builds

01experience

BigBasketProduct Designer II2025 – Now

Electronic ArtsUser Experience Designer2024 – 2025

Axis BankSenior Product Designer2023 – 2024

BlackBuckProduct Design I2022 – 2023

LogiNextUX Designer2021 – 2022

02selected work

Rebuilding the Aisle: A Storefront & SKU Architecture Overhaul for BigBasket thumbnail

Rebuilding the Aisle: A Storefront & SKU Architecture Overhaul for BigBasketStorefront & SKU architecture overhaul — still in progress.WIP

VOX 2.0 — Rebuilding MAF Entertainment's Cinema App from the Ground Up thumbnail

VOX 2.0 — Rebuilding MAF Entertainment's Cinema App from the Ground UpA ground-up UX/UI redesign of VOX Cinemas' mobile app, the Middle East's largest cinema chain, driven by competitive benchmarking and local user research across the UAE.Shipped

Gamestate Labs: 0 to 1 AI first Game analytics platform thumbnail

Gamestate Labs: 0 to 1 AI first Game analytics platformDesigned the 0-to-1 MVP for a self-serve game analytics platform, letting designers and PMs query live game data without waiting on a data team — solo design hire, direct to the founders.Shipped

Axis Bank Insurance Portal Revamp thumbnail

Axis Bank Insurance Portal RevampAn end-to-end redesign of Axis Bank's web and mobile insurance portals—modernizing legacy architecture with the Subzero Design System and introducing transparent, educational conversion flows.Shipped

Home Navigation Redesign — bigbasket thumbnail

Home Navigation Redesign — bigbasketRebuilt bigbasket's home navigation around a familiar browser-tab model for Lines of Business, doubling click-through rate across categories.Shipped

03thoughts

Notes on design, product and craft — live from @perrthah

04education & recognition

Bachelor of DesignIIITDM Jabalpur9.0 / 10

Design PatentIndian Patent Office354533-001

05elsewhere

Always up for a conversation about product, games and systems. Say hello