
Rebuilding the Aisle: A Storefront & SKU Architecture Overhaul for BigBasket
2026In progress

Product Designer IIatBigBasket
I'm a product designer working across commerce, gaming and fintech. Right now I lead discovery and product surfaces at BigBasket; before that I designed player experiences at Electronic Arts (EA) and built fintech products at Axis Bank and BlackBuck. I care about design systems, cognitive ergonomics and the small details that move a metric.