Selected work
Case studies across commerce, gaming and fintech — the problems I worked on, the calls I made, and what actually shipped.
Rebuilding the Aisle: A Storefront & SKU Architecture Overhaul for BigBasket
Storefront & SKU architecture overhaul — still in progress.
VOX 2.0 — Rebuilding MAF Entertainment's Cinema App from the Ground Up
A ground-up UX/UI redesign of VOX Cinemas' mobile app, the Middle East's largest cinema chain, driven by competitive benchmarking and local user research across the UAE.
Gamestate Labs: 0 to 1 AI first Game analytics platform
Designed the 0-to-1 MVP for a self-serve game analytics platform, letting designers and PMs query live game data without waiting on a data team — solo design hire, direct to the founders.
Axis Bank Insurance Portal Revamp
An end-to-end redesign of Axis Bank's web and mobile insurance portals—modernizing legacy architecture with the Subzero Design System and introducing transparent, educational conversion flows.
Home Navigation Redesign — bigbasket
Rebuilt bigbasket's home navigation around a familiar browser-tab model for Lines of Business, doubling click-through rate across categories.
BB Pro Finserv: End-to-End Vehicle Financing Platform
Architecting a dual-surface Loan Origination System (LOS) that empowers field agents to onboard Indian truckers and equips credit teams to review and disburse loans faster.
Rookie Championship
Real Racing 3 onboarding redesign — teach the game through play, not popups.